Read The Blues
Zach supervises social media strategy at Martin|Williams Advertising in Minneapolis, MN and runs 808 Management, a consultancy for independent artists. Follow him on Twitter at @zackolantern.
As we roll in to 2010, the selection of band-friendly social media tools is growing. Say goodbye to sporadic MySpaceMySpace
updates and incomplete tour information on FacebookFacebook
. There are now more options for sharing your music with fans and empowering them to share it with others.
Since MySpace Music has failed to show much staying power, tools on other networking sites have risen to fill the void. However, the clunky music sharing options on sites like Facebook and TwitterTwitter
did not trump the relative simplicity of sites like MySpace Music, which were built as a destination for streaming audio and promotion.
Here are some tools that encourage fan engagement and help you easily manage fan relationships in a new era of social networking.
1. Improve your Facebook Page with ReverbNation’s MyBand
The Fan Page has revolutionized the way that bands can interact on Facebook, but Pages have always lacked the familiar look and feel of sites that are native to showcasing music. MyBand, on the other hand, lets you put your band’s photo, streaming tracks, and upcoming shows front and center. Set your preferences to show the MyBand tab by default, and suddenly people can get an instant snapshot of your band without scrolling or fumbling around.
2. Share Songs on Twitter with Twiturm
Introduced at the beginning of 2009, Twiturm lets bands upload music and share it through their Twitter profiles without sending listeners off to the depths of MySpace to access streaming music. By integrating with your band’s Twitter account, Twiturm allows you to post your music and track listens. You can also choose whether or not listeners can download the track. Additionally, users can share the track with their followers with one click.
3. Reward Increased Engagement with FanBridge
Acquiring new fans is only half of the battle. Maintaining your relationship with them is a crucial part of ensuring that they continue to engage with your band.
This means taking a calculated approach to keeping in touch. Your fans may engage with you in only one place — like your e-mail list –- or in multiple places. FanBridge, a subscription service that was first introduced in 2007 and entered the black this year, aims to do just that by taking the guesswork out of e-mailing and texting fans. It even allows you to offer exclusive multimedia to those who sign up for your list. Service begins at $7 per month and scales upward to about $250 –- a good deal for what is essentially a music-specific contact management system.
4. Build and Share a Digital Album Package with BandCamp
BandCamp is a do-it-yourself solution for digital music distribution. It is a publishing platform for musicians that is focused on the idea of creating a self-contained digital album package that fans can interact with, beyond just listening to an audio stream. Nearly infinitely customizable, a BandCamp page features name-your-price (or free) download options in whatever formats you choose, from 128KB MP3, to FLAC, to Apple Lossless. Add in album art, lyrics, list-building features, and real-time statistics, and you have a fully custom album package with back-end coding that you don’t have to worry about. And the best part? You own everything, and can host it wherever you’d like.
5. Measure It All with Band Metrics
Like any marketing campaign, the best way to know if you’re doing a good job of promoting your band online is to exhaustively measure how people respond to your tactics. For bands, this can be a difficult proposition. Pre-packaged measurement solutions do not have the features necessary to support analytics across streaming audio and video, social networks, e-mail lists, and fan-initiated conversations. Band MetricsBand Metrics
(currently in private beta), is a measurement platform built just for musicians, and measures the ways that fans interact with artists to pull out real-time — and more importantly, actionable — information that gets to the heart of what your fans respond to. Look for a public launch in early 2010.
More music resources from Mashable:
- 5 Predictions for the Music Industry in 2010
- Top 10 Facebook Applications for Music Lovers
- Social Music: Top 5 Sites to Build a Playlist
- 10 Ways to Share Music on Twitter
- Free Music Monday: Hip Hop Edition
- 18 of the Best Music Tumblelogs
- Social Music: Top 5 Recommendation ServicesImage courtesy of iStockphotoiStockphoto
, pixhook

We’ve covered the online music community Bandsintown a few times before, and today sees the launch of a major new feature set for the site.
Now featuring Twitter, last.fm and Pandora integration, Bandsintown offers a powerful yet easy-to-use suite of tools for discovering local live music you might want to check out.
Beyond a look and feel overhaul, Bandsintown has added a number of features to enhance “social music tracking.” You can track artists to get alerts about upcoming shows of artists you like, as well as recommended similar artists from the Bandsintown concert engine. Track a venue to get updates about upcoming shows as soon as they’re announced. Plus, track friends and other users with musical tastes you admire to see which artists they’re tracking, what concerts they’re attending and what they’ve tweeted about the shows they’ve seen.

That’s where the Twitter integration comes in. First off, you can log into the site with your Twitter account to set up your profile. Then when you’re at a show, simply add the #live hashtag to send your tweets to Bandsintown and have them collected in a personal concert archive. You can also access a real-time Twitter stream that displays tweets from local shows by your favorite artists, so you can still “experience” a bit of the show even if you weren’t able to attend.

Added integrations with last.fm and Pandora help you import your favorite artist data directly into Bandsintown. This is extremely handy for music lovers who already use one or both of those services and would otherwise have a long list of favorites to manually add.

Based on the artists you track and your location data, Bandsintown generates a personal concert cloud based on your musical preferences. You can filter the cloud by date range, distance from your city and ticket price, as well as add new artists to track right from the left-hand sidebar. The concert cloud offers a unique and visually intuitive way to find artists you might like who’ll be playing in your area.
Once you find a show you want to attend, Bandsintown helps you buy tickets right there as well. Aggregating inventory from more than 60 ticketing providers in 140 countries, the upcoming concert database is comprehensive enough to give you access even to small and obscure artists at off the beaten path venues.

The ticket purchasing interface also offers the ability to comparison shop for cheaper tickets or less expensive service fees. If a show is sold out, Bandsintown can help redirect you to other sellers who may still have available seats.
So now you want all of this on your phone too, you say? There’s an app for that. The Bandsintown relaunch follows on the heels of the iPhone application (warning: iTunes link) launch last week. Without even requiring you to sign in, the app scans your iTunes library to import your favorite artist data and uses that as a seed to show you local upcoming concerts you might like (you need to allow the app to use your GPS location to do this).
The iPhone app also has a straight up listing of all local shows in your area by date, which is a killer feature if you’re out and about looking for something to do or on the go trying to arrange plans for later in the week.
Overall the combination of the new site features and the iPhone app is a significant and positive addition to Bandsintown. The site is intuitive and easy to use, and quickly connects you to live shows you might be interested in. For music lovers and frequent concert-goers, we can see this becoming a go-to service for keeping on top of a busy live show schedule. For folks who just want to see the occasional show now and then, Bandsintown offers a very quick and no hassle window into what’s going on near you.
Now if you’ll excuse us, Bandsintown just majorly filled up our dance card.
- 5 Ways to Get the Most Out of Your Music Collection
- 10 Ways to Share Music on Twitter
- Social Music: Top 5 Sites to Build a Playlist
- 18 of the Best Music Tumblelogs
Tags: -local, bandsintown, concerts, iphone, lbs, live music, music

If you’re like most people these days, you’ve probably got a lot of music on your computer — whether from your own CD library, or downloaded from Amazon, iTunes, or (ahem) elsewhere. But if the only thing you’re doing with your music collection is listening to it, you’re missing out. There are a large number of web applications devoted to helping you get more from the music you already have.
With the five web sites and applications below, you can learn more about your music playing habits, clean up your collection, see your favorite artists live, and have more fun with your music. What other web sites or applications do you use to get the most out of the music you own? Let us know in the comments.

Last.fm is one of the most popular music social networks on the web. The site has on-demand listening, social networking features, and a great iPhone app. But where Last.fm really shines is their tried and true Scrobbler software that pays attention to what you’ve been playing in iTunes, Windows Media Player, Winamp, or on your iPod and adds the music you’ve played to your profile. From there you can see which artists, albums, and tracks you play the most, and get recommendations for similar music you might like based on the songs you’re listening to.
Other good options in the music recommendation category include MyStrands and the iLike music player addons.

An amazingly useful new Adobe AIR app that just launched in July, TidySongs automatically scans your iTunes library for duplicates, missing cover art, and poorly formatted, misspelled, or otherwise wrong track and artist information. The application can automatically fix song info, or can just point out errors so you can fix them manually.
TidySongs works really well and was able to identify and fix with surprising accuracy a large number of the songs in my music library that weren’t properly labeled. In addition to fixing song details, TidySongs can organize genres, fix duplicates, and find missing or incorrect album art.
Another option to help clean up your library metadata is TuneUp.

Once you’ve uploaded your iTunes library to Livekick, the site automatically populates a calendar of upcoming concerts in your area from the artists you listen to. The site can also import music from Last.fm, Rhapsody, Pandora, iLike, Zune.net, imeem, MySpace, and Blip.fm. Once you’ve imported your music, Livekick can deliver concert updates by email or RSS. The site also offers a downloadable desktop widget that keeps track of the music you listen to in Windows Media Player, Winamp, or iTunes and suggests concerts you might be interested in based on your listening habits.

Lyrics site TuneWiki offers a unique, free iPhone app (iTunes) that allows you to automatically augment the music you play on your iPhone or iPod Touch with song lyrics while listening. The app displays lyrics synced to the song you’re listening to, karaoke style, translated into over 40 different languages. It also has a nice “music maps” feature that shows you what music other people in your geographic area are listening to.

JamLegend is a Guitar Hero-like game built for the web. Instead of using a guitar-shaped controller to keep in time with the beat, however, you instead press keys on the keyboard that correspond to falling notes as the song plays. But what really sets JamLegend apart is that you can upload your own songs. You get 5 free MP3 uploads, after which you’ll have to pay for the privilege of rocking out to your favorite music from your own collection.
Still, the fact that you can go beyond the site’s 500 or so built-in songs by using your own music collection is a great feature. The game is somehow a lot more fun when you can use music from your own MP3 library that you’re guaranteed to like.
- 10 Ways to Share Music on Twitter
- 16 Great Music Add-Ons for Firefox
- 18 of the Best Music Tumblelogs
- Social Music: Top 5 Sites to Build a Playlist
- Social Music: 5 Ways to Find Concerts Near You
Image courtesy of iStockphoto, Dizzy
Tags: air, jamlegend, Last.FM, livekick, music, tidysongs, tunewiki

Josh Sternberg is the founder of Sternberg Strategic Communications and authors The Sternberg Effect. You can follow him on Twitter.
Every time I watch Rick Sanchez on CNN or every time I get a new follow update from someone I know in real life, who 12 months ago made fun of me for being on Twitter, I question its value over time: are Twitter and other social networks destined to niche status or are they so embedded in our lives that they are now an indispensable part of our society?
To answer, we can take a look at some other community-based cultural phenomena as a way to shine a light on whether or not social networks will survive to the next iteration of the web.
Unlike most Internet people, when I think of Phish, I think of music, of road trips, of community, and not the scams that have co-opted the name. Phish the band has been around since 1983, just a bit before the idea of a phishing scam. Yet, there is a kernel of history set aside for Phish as pioneers in both music distribution and in creating a web community. When we look at bands and artists that foster community (and sometimes endless jams), we can see parallels to the rise of social networks.
Indeed, music can be argued as a universal language where you don’t need to know the vocabulary to still understand the content. So is the case for social networks. Each social networking site has its own terminology and its own etiquette, but you don’t need to understand all of it to get value from it; you can understand and find value in the site — much as you can with music — in any way you want and it is still a valid idea.

If music plays the soundtrack to our lives, these days, for many of us, social networks act as our memoirs. But our embrace of sites like Twitter and Facebook is more about how we use the site, as experiencing a Grateful Dead or Phish concert is more about how we interpret the music.
Music, because of its seemingly infinite ways of being interpreted, is an emotional product. Music makes us laugh, it makes us cry, it makes us feel; but most importantly, music connects people. Think of your closest friends and odds are they share similar musical tastes as you. Maybe you’ve even met some of your friends as a result of your love of the same type of music. In other words, music creates community.
There are certain bands that are defined by their community and the jam-band scene has produced two massive sub-cultures: Deadheads and Phisheads (just don’t compare them to each other in front of fans, because as they will heatedly tell you both bands are intricately different, yet intrinsically conjoined). Each of these bands has a rabid fan-base that were early adopters of technology, evangelizing the music and spreading the gospel of front men Jerry Garcia or Trey Anastasio. Sounds a bit like the early adopters of Twitter, peddling the service to friends, family and clients, while at the same time praising Ev and Biz and Jack as the Internet version of The Beatles, right?
The parallel goes farther than music to the cultural phenomenon created by all dedicated fan communities. Star Wars, Harry Potter, Twilight to name a few, all have fans that are devoted to these products. While these examples are part of the popular culture and have received tremendous amounts of, for lack of a better word, fanfare, the communities that have popped up around them are still niche. Let’s look at Harry Potter more closely.

The Harry Potter series – both book and film – is a once-in-a-generation kind of occurrence. The books caused people to read – amazing but true – and spawned a community of wizard and muggle lovers who would congregate to read the story or act out the plot. This community also used the online forum to help solidify their presence. Sites like Mugglenet.com and The Leaky Cauldron are centered on the fans as much as they are on the Potter story. These sites built a community for Potter-lovers to visit and share information. In fact, the creators of each site have been able to publish best-selling books of their own about their experiences in and with the greater Harry Potter fan community.
The Grateful Dead and Phish have similar sites. Dead.net and Phantasy Tour (a site that started out as a play on another niche community, fantasy sports) enabled ‘heads’ to meet and talk with one another before, during and after shows. They were (and continue to be) places where like minds could congregate to discuss their favorite music, favorite films, favorite books and how the influence of the Dead or Phish led them to where they are. These sites were the precursors to social networks; people created meet-ups at rest stops along the band’s touring schedule; people traded music and ideas. In fact, Phantasy Tour, which initially sprang up for Phish, now has communities for several bands, such as the Disco Biscuits, Umphrey’s McGee and solo efforts of Phish’s front man.
Both Harry Potter and social networks are wildly popular at the moment, but the Potter series is at once finite and immortal. Finite in that there is no new content coming and immortal because books and film live on forever, especially when there’s a cult audience. The same can be said of music — Rick Astley may not be putting out any new singles, but we’re still being Rickrolled all these years later. Twitter and Facebook aren’t finite or immortal, they are evolutionary; they will shape-shift in how they are used by different (read: larger) communities, but will be where we get our information.
In the end, though, many of these thriving niche-oriented cultural communities are destined to adapt as their fans continue to evolve with the product. If the fans didn’t push the product, Phish or The Dead (and to a different extent, films like “Star Wars” or “Star Trek” where the audience literally dictated the earnings potential) wouldn’t have been able to evolve. In the cases of Phish and the Dead, the bands were propelled by the way the audience recorded shows and how those recordings were distributed, and the bands adapted along with their fans.
The Grateful Dead has always been known as a band that wanted the free flow of their music to pass from fan to fan. But once technology dictated that they could make money off better quality sounds, they took a step back and wanted to charge fans for music they had previously obtained for free over the decades. Obviously, this didn’t go over too well with the fan base, and the Dead compromised by allowing the site Archive.org to stream high-quality (soundboard) shows and let fans download audience recordings (“the taper” is an entirely separate community within the jam-band scene) for free, which are usually of a poorer quality.
Phish, too, has been at the forefront of “community-based” technology and the fans are able to influence how the band uses technology. The band created LivePhish.com earlier this decade, where fans can purchase high-quality audio of that night’s concert for a low price, because the community (especially those who weren’t able to attend a specific concert) was clamoring for the band to use the Web.

This past tour, UStream was flooded with Phish fans because someone figured out how to stream content via his iPhone, potentially ushering in a huge moneymaker for the music industry. Imagine, for example, that Phish and their record company strategically placed high-def cameras around the stage and broadcast it over the Internet for $10 per show. How many fans would pay for the right to watch live, high-definition streaming concerts, instead of poor-quality, handheld, fan cams? My guess is that especially for deeply community-oriented bands like Phish, where each show is something to dissect and discuss with others, many fans around the world would purchase.
Thousands of people watched this tour (the first in 5 years) and it’s easy to think that because the fans (and thus, the band) believe sharing content (through tapes, then CDs, then MP3s and now Ustream) is how to keep the community strong that this same philosophy can be attributed to social networks.
These major developments – and yes, they are major, as a band needs to view themselves not solely as artists, but as a business, and these actions help propel the business – of forcing the band to adapt to both technology and its fans came from the community. We see time and again on Twitter and Facebook how the community pushes the brand. We now have tweets instead of updates on Twitter because the community called postings tweets and rejected Twitter’s original terminology. The company eventually caught up and adapted.
By paying attention to how their users are actually utilizing the service, sites like Facebook and Twitter may be able to find those elusive business models. Just this week, for example, Twitter redesigned their homepage to put a focus on news, trends, and cross-cultural sharing. None of these were likely envisioned as uses of Twitter originally, but sharing news and non-trivial information is how many people have begun to use the service. In continually adapting to their community, Twitter might be paving the way to future potential profitability.
So, taking all this into consideration, are Twitter, Facebook, and the rest destined to ultimate niche status or are they vital to our culture?
Before we discuss the position in our culture of social networks, let’s quickly look at how Phish and the Dead fit into our culture. While many will argue that Phish and the Dead are the ultimate niche bands, the bands (and subsequently their followers) are actually cultural indicators. Synonymous with the “hippy” lifestyle and Haight-Ashbury in San Francisco, the Grateful Dead helped spark the counter-revolution of the late 1960s. Members of the community that emerged around the Dead fill every walk of life in America and can be seen from the NBA to the most trusted anchor man of his time.
Phish, on the other hand, has become a long-running joke of sorts within the pop culture crowd. They have their own Ben and Jerry’s Ice Cream flavor (as does the late lead man of The Grateful Dead) and have even appeared on The Simpsons. Yet even though their mugs have graced the cover of Rolling Stone, they have appeared on Letterman, and feature-length articles have been written about them (and their fans) in Entertainment Weekly, they still are not considered part of the mainstream.
Think about this: the Grateful Dead never had multiple number one hits yet sold out 70,000 seat venues like Giants Stadium. Phish never had heavy rotation on MTV or the radio yet they are able to hold festivals for 80,000+ fans in the swamps of Florida or the mountains of Vermont.
But all of the above would not have happened without the fans.
General society can learn about culture as a whole from the bands’ followers – from how group think works, to how messages spread and how economies will arise within groups. In our society, we’ve seen time and again how the minority drives the majority until the majority embraces the minority. It comes incrementally, like women’s suffrage or civil rights for blacks or the current gay rights movement. Social networks are now straddling the line between minority and majority. There just needs to be some push, and it’s happening.
Recent studies suggest that 10% of Twitters account for 90% of the activity. Clearly, these evangelical users cannot sustain the Twitter brand, but we’re now starting to see pop culture take the baton. We’re starting to see the early adopter minority influence the mainstream majority.
Twitter has entered our cultural consciousness. Athletes tweet, rock stars tweet, actors tweet, reporters tweet, teachers tweet, doctors tweet, lawyers tweet. Kids, teens, college kids, graduate students, parents, grandparents all tweet. Even politicians tweet! If all these groups tweet, how is it not embedded in our culture? The technology and the service are both affected by and adapt to the communities that use Twitter. Hell, there’s a whole economy surrounding Twitter.

Facebook has also crossed the proverbial chasm and affected the mainstream consciousness. The site has expanded from the college student community to the college students’ parents and Facebook has changed the way we view and understand content sharing. According to AddtoAny, more people use Facebook to share links than any other service. Indeed, 24% use Facebook compared to 10% for Twitter and 11% for email.
But as the mainstream audience catches on to these niche/sub-cultural groups, there are lessons to be learned. Most abundantly (and perhaps, lucratively, too) is how brands (both large and small, personal or corporate) should be using these sites.
Last week, I was having a conversation with someone in the PR field and he said that his client was asking if they should spend time and money learning about Twitter if the next big thing (whatever it may be) is right around the corner. My friend had no idea what to say. My response, though, was simple: yes. If the client put the time in to learn about how blogs could be useful to its brand, they wouldn’t be asking about Twitter (or other social networks), because they would have the fundamentals in place and could explore on their own or with a guided hand. They would understand that community propels brands in multiple directions and users are their best salespeople. We saw it with the Dead, we saw it with Phish, we even saw it with Michael Jackson.
Which brings us back to the original question: are Twitter and other social networks destined to niche status or are they so embedded in our lives that they are now an indispensable part of our society?
Social networks are still new, but they are much more than fads. They will continue to evolve as we become more dependent on them for information – from where we get our news to sending pictures from your honeymoon. User generated content, whether through blogs or microblogs or status updates or whatever, is what shapes a community, and which in turn, shape society. Social networks played a large part in our political game this past cycle in the US and elsewhere, and will also continue to play its role in shaping how companies participate in the conversation and how they can use social networking as a great customer service tool. In short, social networking, like rock and roll, is here to stay.
Image courtesy of iStockphoto, njmcc
Tags: facebook, grateful dead, harry potter, phish, social media, social networking, twitter

Recently we wrote about several examples of how music artists can circumvent record labels and traditional music business models and make money themselves through the use of social media.
There are several common counterarguments. First of all, some musicians simply don’t want to waste their time doing all that. Some are unable to do it. Some simply don’t resonate with social media that well.
Well, whenever there’s a gap, a new business opportunity arises. Radiohead’s manager Brian Message, has a new business venture called Polyphonic, which will invest money in upcoming artists, helping them connect with their audience on the Internet. It makes sense: if you can’t/won’t do it, you can try and find a manager who can.
Now, why this might work? Because the major record labels a) don’t know how to do it, b) are more busy suing end users for pirating a couple of songs than developing new business models and c) are generally more interested in the next disposable one hit wonder than in quality artists who can really connect with their audience.
Here’s how it works: Polyphonic will invest in bands, who in turn will operate like startups, dealing mostly with contractors to handle various aspects of a band’s work, such as merch, tours, publicity, recording etc. They will share profits from their music and tours, but – and this is the really important part – they get to keep copyrights and master recordings. It’s about royalties, of course, but it’s also about controlling what happens to your own music, something that has troubled many artists, such as Tori Amos, Trent Reznor or Radiohead, when they dealt with major labels.
Polyphonic has raised $20 million in initial capital and plans to approach private investors again if their business model turns out to be a good one. Hopefully, it and other similar companies will bring a fresh breeze to the stale mess that music industry is today.
Image courtesy of iStockphoto, chuntise
Tags: music, record labels, social media
This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark.
Name: BandCentral
Quick Pitch: BandCentral is an online band manager that is revloutionising the way unsigned bands communicate, get organised and promote themselves online.
Genius Idea: It’s likely that if you’ve got a band, you’re doing everything in your power to create music, secure gigs, promote your band online, and find a way to make it big time. All of which you’re probably trying to do while working a day job, meaning you’re overwhelmed by disorderly email threads, lost files, and gig dates. That’s where BandCentral can help.
BandCentral is like Basecamp for bands, but with features just for music professionals and their cohorts designed to help you manage your band’s administrative needs. So, your band management hub allows for adding gig information that you can post directly to social sites, syncing with your published MySpace gigs, communicating via a group message board, file hosting and sharing, calendar and contact management, a fan base manager, financial management tool, email and SMS notifications, and permissions levels.

While BandCentral certainly has a Basecamp-like look and feel, your band could really benefit from the platform by taking advantage of the band-appropriate features. The gig sync with MySpace makes it easy to keep performance information current and accurate, and being able to add your gigs to your calendar while automatically promoting them on Facebook and Twitter certainly has its value. You can even use the site to send SMS updates (there’s a fee per message) to your fans, enter and track incoming and outgoing financials, and leverage the setlist and guest list managers.
A free account includes the message board, calendar, industry directory, and SMS notifications for up to 5 members. Access to rest of the goodies will cost your band $7.99/mo.
This video features a brief demo:
BizSpark is a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.
Entrepreneurs can take advantage of the Azure Services platform for their website hosting and storage needs. Microsoft recently announced the “new CloudApp()” contest – use the Azure Services Platform for hosting your .NET or PHP app, and you could be the lucky winner of a USD 5000* (please see website for official rules and guidelines).”
Tags: bandcentral, bands, music, project management, social media
My opinion about MySpace is that they seized an opportunity when they started (which is good) but did it in a opportunistic way (which is bad and can't last).